No matter which stage of the customer journey you are after, video will grab attention, increase enagement and drive acquision with it’s captivating visuals and audio. In the marketing world, it’s almost impossible to ignore video: it’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, and countless other channels that are invaluable to marketing success.
Video raises the bar across owned, earned, and paid channels, and it’s expected to continue to dominate the marketing field in the years to come so if your business is still putting off video content for some unknown date in the future, you’re continuing to lose out on its many benefits right now.
84% of marketers say video helps generate leads and over 90% of consumers say they discover a new brand or product via video. It is the number 1 way people discover a brand that they later purchase from.
It’s time to double down on video and reap the rewards that come with it.